Supermarket Spies

It's not a surprise that corporations use our information to sell on or use for their own benefit. This is most commonly adopted online by companies, as they track site visits and personalise their ad campaigns according to the individuals interests. Companies such as Facebook, Google being big abusers. This article looks at a new type of data collection adopted by Woolworths. As long as mainstream media continues to act as a watch dog, the public will hopefully use this information to form their buying choices.

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SMH - Natasha Wallace, Sarah Whyte: September 15, 2013

Retailers are targeting individual customers for extra services or products by tracking their shopping habits, such as whether they drink alcohol or when they get petrol, raising serious privacy concerns.

Experts warn that the emergence of so-called "big data" is leading to people being individually identified even though the information was originally anonymous.

Retailers - including Woolworths, Coles and Target - track shoppers' habits through loyalty cards. Woolworths recently said in an industry publication that it had managed to "overlay" its insurance company's car crash data base and its Everyday Rewards statistics to reveal which consumers were best to target for insurance.

Read more: http://www.smh.com.au/digital-life/consumer-security/supermarket-spies-big-retail-has-you-in-its-sights-20130914-2trko.html#ixzz2euzIP8w9
Google Privacy Policy: https://www.facebook.com/about/privacy/your-info
Facebook Privacy Policy: https://www.facebook.com/about/privacy/your-info