The Prince Phillip Movement

"Chief Jack squatted on the ground as he told me how the Prince Philip cult had come about.
It seems that it emerged some time in the 1960s, when Vanuatu was an Anglo-French colony known as the New Hebrides.
For centuries, perhaps millennia, villagers had believed in an ancient story about the son of a mountain spirit venturing across the seas to look for a powerful woman to marry.
They believed that unlike them, this spirit had pale skin.
Somehow the legend gradually became associated with Prince Philip, who had indeed married a rich and powerful lady.
Villagers would have seen his portrait - and that of the Queen - in government outposts and police stations run by British colonial officials.
Their beliefs were bolstered in 1974, when the Queen and Prince Philip made an official visit to the New Hebrides. Here was their ancestral spirit, resplendent in a white naval officer's uniform, come back to show off his bride.
"He's a god, not a man," the chief told me emphatically, pointing at the portraits."

Is Prince Phillip an Island God